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9 Easy Video Marketing Ideas for Real Estate Agents

In today's digital world, video is king. And when it comes to real estate, video marketing is a powerful tool that can help you stand out from the competition, attract more clients, and close more deals. 

But with so many different types of videos to create, where do you even begin? Here are 9 video ideas to get you started.

1. Agent Intro Video

In a competitive market, personality matters. This video allows viewers to connect with you, see your passion, and understand your approach to real estate. With agent intro videos, you get the chance to introduce yourself or your new agents to potential clients with a short and engaging video. 

Tips to make it work: Share your personality, expertise, and what makes you passionate about real estate.  Keep it short (1-2 minutes), showcase your personality, and highlight what makes you unique. Use natural light, a friendly tone, and a call to action.

You can do this from the comfort of your office or in a more staged setting. These kinds of videos are great for anchoring your personal brand.

The above video is studio-produced, but your video can be a simple Hello from your office or even your car--because we know those are popular now!

2. Property Walkthrough

Bring listings to life! Virtual tours let buyers experience the space virtually, sparking interest and boosting engagement.

Instead of just showing that picture, let viewers come on a virtual tour with you, navigating the hallways or feel what it’s like to sail down the spiral staircase. These virtual tours give you the chance ot highlight your listings’ best features. You’re also more likely to get qualified leads from people who are truly interested in experiencing the property in person.

Top Tips: To make these videos work, use high-quality visuals, smooth transitions, and strategic angles. Highlight unique features, natural light, and neighborhood views. Narration and the right music will do more to heighten the experience. (one of our tours)

3. Office Walkthrough

Give potential clients a glimpse into your work environment with a video tour of your office. This is a great way to build trust and show that you're a professional operation. 

It doesn’t have to be a whole documentary– just a quick showcase of your workspace, team members, and technology. Highlight awards, client testimonials, and the atmosphere of your workplace. It’s OK to keep it short and informative.

For potential clients, this is just a curiosity lever to funnel interest to your other videos. But this video can also help potential job-seekers gauge whether working with you would be a good cultural fit.

4. Real Estate Trends Updates

Everyone loves a trend update! Keep your audience informed about the latest market trends with video updates. Share your insights on things like home prices, interest rates, and popular neighborhoods. 

Locally-specific trends are especially interesting for buyers in your market, but trend videos can also establish your expertise among other real estate agents. Take personalities such as Kyle Handy for example. We can't tell you how many ads we’ve seen looking for a video editor familiar with this agent’s YouTube style.

As you can see from the thumbnails above, this agent has invested in a creating a consistent brand image for his thumbnails, too. You can start with choosing templates from a platform like Canva, or hire someone to create thumbnails for your videos to help you get more clicks.

5. New Listing Video

New listing videos could come under the category of property walkthroughs, but there are several ways to do them. You might be familiar with the less visual-heavy models mixing still footage with graphics to highlight property features. It’s nice to mix that old type in with more current and immersive tours, like we’ve covered above.

Some more dynamic ways to generate excitement about a new listing include using drone footage, time-lapse photography, and creative editing to make your video stand out. Did we mention we’re experts in editing this type of video?

6. City/Neighborhood Tours

Sell the lifestyle! Owning a home or new building is about so much more than just the building–it’s about the location, the sense of community, and the status that comes with being part of an area. 

Your job selling a property can become so much easier when you help potential clients get to know an area with a video tour of the city or neighborhood where your listings are located. You can showcase local attractions, restaurants, amenities, and vibrant community vibes.

We’ve seen agents do these types of videos as walkthroughs or talking-head style drive-throughs. You can do even more to bring these videos to life when you highlight unique features, incorporate local voices, capture the atmosphere, and end with a "live here" call to action.

7. A Day in the Life Video

Give viewers a behind-the-scenes look at your day-to-day life as a real estate agent. This is a great way to connect with your audience on a personal level and show them the hustle and dedication it takes to be successful in this industry.

These kinds of videos are most important for agents working on their personal brand, which becomes more vital as you try to move up the career ladder. Why? Because people trust people, and real estate is about relationships as much as it is about transactions. 

So, what are some things to include in your day-in-the-life videos? Try highlighting client interactions, problem-solving moments, unexpected challenges, and genuine moments of joy. Even if you’re not actively selling, a little personality will go a long way toward helping you build credibility you can cash in on later.

8. Video Podcasts

Podcasts became big during the pandemic, and the latest iteration is podcasting with video. Actually, it’s just a fancy way to say a recorded interview, but these often look like podcasts, as it’s OK to sit in front of a computer with a big mic in-shot. You don’t even have to be in the same studio with your guests.

The video podcast format is an excellent way to share trends and updates (as we talked about previously), or get more into the personal side of the industry. Some popular real estate podcast cover topics such as investing, or target a specific market–you can go as wide or narrow as your expertise, as long as you can find compelling guests to help entertain.

By producing your podcast in visual format, you’ll get the reach of YouTube and social media, and you can repurpose the audio on another channel, giving you more reach for less work.

9. Trade Shows/Conferences

Our final idea for this post is to capture the excitement of trade shows and conferences with video highlights. Everyone loves a good event, but not everyone can travel to them. If you’re lucky enough to attend a major trade show, why not take your audience along?

You can share your key takeaways, interview industry experts, and connect with potential clients and partners.

And if you happen to host a conference, make sure the video is covered by professionals. We have seen some fabulous event footage go to waste because of poor audio or drab lighting. So, don’t leave these things as an afterthought.

Bonus Tip: Use social media to promote your videos! Share them on Facebook, Instagram, YouTube, and other platforms, or run video ads to target specific audiences.

Time to Get Filming

These are only a few ideas of videos you can start creating NOW to build your real estate business. While they range in complexity, it’s easy enough to get started with your cell phone and a little courage.

By incorporating these video ideas into your marketing strategy, you can attract more clients, close more deals, and become a top-producing real estate agent. So grab your camera, start recording, and get ready to reel in success!


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